BBC Impact, D&AD Pencil Winner
A D&AD award winning competition brief to create a digital solution that engages Crime Watch viewers outside the broadcasting of the programme. Enhancing the existing Crime Watch offering to create a stronger community and gain crucial information for the current Crime Watch appeals. A phone based application named BBC Impact was created, which uses Crime Watch appeals and user uploaded content, to create a relationship between the programme and the audience. BBC Impact was shortlisted and awarded a D&AD pencil.