Amy Carter Brand Identity

Brand identity for a recent fashion graduate - Amy Carter. References from her work are balanced with a simple modern aesthetic to ensure the identity does not date, giving a professional edge that can be used across all digital and print platforms. The brand identity and online presence for the designer includes; logo and logotype, brand guidelines, animated ident, business cards, cover letter, portfolio slides and a portfolio website.

Typography Design
A custom stencil font, created to reference craft, design and structure. While keeping a modern and flexible edge for it to work in a text and animated logo form. The typeface was created in mind to work in conjunction with the body copy aperçu, which creates a great partnership. 

Brand & Print
A series of brand guidelines and promotional material were created to show how the brand works through different outputs including, business cards, social media, portfolio slides and letterheads.